Strategy Inc. (formerly MicroStrategy) has reinforced its position as the world's largest corporate bitcoin holder with a $1.25 billion acquisition completed between January 5 and January 11, 2026. The Tysons Corner-based company purchased 13,627 BTC at an average price of $91,519 per bitcoin, according to an SEC Form 8-K filing released January 12.
The transaction elevates Strategy Inc.'s total bitcoin holdings to 687,410 BTC, representing a cumulative investment of approximately $51.80 billion since the company began its aggressive accumulation strategy. The lifetime average purchase price across all acquisitions stands at $75,353 per bitcoin.
Strategy has acquired 13,627 BTC for ~$1.25 billion at ~$91,519 per bitcoin. As of 1/11/2026, we hodl 687,410 $BTC acquired for ~$51.80 billion at ~$75,353 per bitcoin. $MSTR $STRC strategy.com/press/strategy…
Funding Through Multi-Tier Stock Sales
The capital for this latest purchase was raised through the company's "at-the-market" (ATM) offering program, which generated $1.247 billion in net proceeds during the first week of January. Strategy Inc. sold over 1.19 million shares of its Variable Rate Series A Perpetual Stretch Preferred Stock (STRC) and over 6.8 million shares of its Class A Common Stock (MSTR) to fund the BTC acquisition.
Under Executive Chairman Michael Saylor's leadership, the company has developed a unique capital structure featuring multiple tiers of preferred stock designed to appeal to different investor risk profiles. These include the "Strife" (STRF), "Strike" (STRK), and "Stride" (STRD) series, each offering distinct exposure to the company's bitcoin treasury strategy.
Institutional Bitcoin Benchmark
Strategy Inc. maintains a public-facing "Strategy Dashboard" on its website, providing real-time updates on bitcoin purchases, holdings, and key performance indicators. The company's commitment to transparency has positioned it as a bellwether for institutional cryptocurrency adoption in the United States.
The January 12 filing, signed by Thomas C. Chow, Executive Vice President and General Counsel, follows the company's standardized reporting procedures for material events. As Senate debates over stablecoin and cryptocurrency regulation intensify, Strategy Inc.'s "HODL" strategy serves as a high-stakes benchmark for corporate treasury diversification into digital assets.
The company's transformation from a business intelligence software provider into what Saylor describes as a "Bitcoin Treasury Company" represents one of the most aggressive corporate pivots toward cryptocurrency in financial history, leveraging its balance sheet to function as a proxy for bitcoin exposure in traditional equity markets.
Coinasity's Take
Strategy Inc.'s relentless accumulation strategy demonstrates institutional conviction that bitcoin represents a superior treasury reserve asset compared to traditional cash holdings. While critics question the sustainability of continuously diluting shareholders to buy a volatile asset, Saylor's thesis hinges on bitcoin outperforming share dilution over multi-year timeframes.
The company's multi-tier preferred stock structure reveals sophisticated financial engineering—essentially creating different tranches of bitcoin exposure for investors with varying risk appetites. This approach could provide a template for other corporations considering similar treasury strategies.
However, the $75,353 average purchase price creates significant unrealized gains at current levels, making Strategy Inc. increasingly sensitive to bitcoin price volatility. The company's success or failure will ultimately depend on whether Saylor's "digital capital" vision proves prescient or becomes a cautionary tale of concentrated corporate risk.
DISCLAIMER
This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments involve substantial risk and extreme volatility - never invest money you cannot afford to lose completely. The author may hold positions in the cryptocurrencies mentioned, which could bias the presented information. Always conduct your own research and consider consulting a qualified financial advisor before making any investment decisions.
About Alex CK
Alex “CryptoKrabbe” is a veteran crypto trader, former Ethereum miner, and market analyst with 8+ years in the space. Known on Reddit as u/CryptoKrabbe, he breaks down institutional flows, on-chain data, and macro trends with clarity and edge.
“I don’t chase pumps. I chase logic.”
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