$0.2841

Cheelee is a SocialFi short-video platform introduced by NUTSon in February 2023, built around an attention-based economy that incentivizes viewers. Users wear Cheelee Glasses to earn reward boxes containing LEE tokens while browsing content, with earning rates varying by glass rarity from 1.05x to 3.3x. The project aims to democratize opportunities and ease Web3 adoption through familiar video mechanics. The app is accessible on major app stores, offering free Starting Glasses upon registration, with options to enhance earnings via rarer glasses and activities like Swipe-to-Earn. Built on BNB Smart Chain, it utilizes three tokens: LEE for utility, CHEEL for ecosystem value, and EASY for additional functions.

Ruslan Sharov, the CEO and founder, brings tech expertise and blockchain insight to guide Cheelee's mission of transforming social media. Roman Alekseev, co-founder of NUTSon and Cheelee, is a venture capitalist managing a $500 million portfolio, with investments in 44 crypto projects and over two decades of international business experience. Yuriy Kardonov, CPO and co-founder, focuses on product development and user experience, ensuring the platform is engaging and user-friendly. Their combined leadership positions Cheelee as a notable player in the SocialFi space.

Cheelee addresses the issue of centralized platforms monetizing user attention without compensation. It rewards users with tokens for watching videos, making them active participants. The platform generates revenue through ads, in-app purchases, and future fintech services, redistributing 70% back to users. It supports fiat purchases and employs AI-based fraud detection with 98% accuracy. Operating at the crossroads of social media, fintech, and e-commerce, Cheelee aims to disrupt the old attention economy and create a market where time equates to income, positioning itself for global growth.

The attention economy refers to the concept that human attention is a scarce and valuable resource in an information-rich world. People spend hours daily on social media, especially short videos, leading to intense competition for their focus. This idea was introduced by Nobel laureate Herbert Simon decades ago, predicting that as information expands, attention becomes the limiting factor. In today's knowledge-based society, attention holds value akin to traditional commodities. Cheelee capitalizes on this by rewarding users for their attention, being among the first to monetize it directly for the audience.

Cheelee has a maximum supply of 1 billion CHEEL tokens, allocated as follows: 38.1% for in-app rewards, 28.625% for marketing, 12.25% for reserve, 10% for team, 10% for liquidity, 0.125% for community drops, and 0.5% for advisors. Strategic and private rounds total less than 1%. As of mid-2025, approximately 262.6 million CHEEL (26%) are in circulation, with the remainder subject to scheduled unlocks.

Cheelee's security relies on a diversified revenue model to reduce volatility, including ads, in-app purchases, fees, and fintech services. It redistributes 70% of revenue to users and allocates part to a Stability Fund. Investment and team tokens are locked for two years to prevent early trading. Additional measures include buybacks to boost demand, controlled liquidity management, and token burning to reduce supply. The platform also uses AI-driven anti-fraud systems with 98% accuracy to deter bots and abnormal activities, ensuring fair participation and safeguarding liquidity.